Amazon also boasts that this is the biggest selection of same-day shipping items in the U.S. It includes toys, electronics, home goods, and fashion items, among other listings.
"Amazon's move to give free shipping for all this holiday supports [the] thesis that retailers are catching up on Amazon with supply chain speed, fulfillment and delivery", Konik wrote.
Amazon already offered free 2-day shipping to Amazon Prime subscribers, which is why Target made free 2-day shipping for its customers. As GeekWire points out, Amazon's free shipping offer doesn't guarantee two-day shipping.
But Amazon early on Monday announced that it'll now offer free shipping with no minimum purchase through the holiday season.
By waiving the minimum purchase requirement, hundreds of millions of items will be eligible for free shipping. A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero. "We see Amazon on the defensive this holiday not traditional retail". In the wake of Walmart's change, it lowered the threshold twice that same year: to $35, and then to the current non-promotional threshold of $25. But you can enjoy the freedom of placing smaller orders without having to worry about an extra shipping fee.
USA online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter.
Prime members in the United States will also benefit from over 3 million items that will be available for same-day delivery.
Amazon has not announced a cut off date for the event, but they said the items should arrive in time for Christmas.