The ad was released Friday on social channels by the Brill for Congress campaign. "This is not who we are". "Paul's absolutely not working for his district", says a lawyer whose name is shown as "David". What if, like Republican Arizona Congressman Paul Gosar, your siblings positively despised you?
In one video, Grace Gosar labels her brother a racist.
In a statement regarding the ad, Dr. Brill said the Gosar siblings have always been on record as critical of their brother Paul, but this is the first time they have endorsed a competing candidate or actively involved themselves in a political campaign.
Gosar, who represents Arizona's 4th congressional district, is a fringe figure.
Not long after, several of Gosar's siblings made financial donations to Brill's campaign, his campaign manager Todd Landfried said, according to the paper.
"It's intervention time", he said, "when you go to vote, you go to vote...to vote Paul out".
"I think my brother has traded a lot of the values we had at our kitchen table", said another sister, Joan. At that time, David Gosar called his brother an "embarrassment" and called on him to apologize.
When Gosar suggested during an interview with Vice News that the white nationalist rally in Charlottesville may have been a staged event organized by an "Obama sympathizer" and funded by Hungarian-American George Soros, seven of his siblings published a letter on the Arizona news site the Daily Miner.
Brill told the Phoenix New Times that he declined to meet any of the Gosar siblings "so they could be themselves".
'Those aren't our family values or the values of the small Wyoming town we grew up in. "It is extremely upsetting to have to call you out on this, Paul, but you've forced our hand with your deceit and anti-Semitic dog whistle". Gosar also told Vice that 88-year-old Soros, who survived German-occupied Hungary, had "turned in his own people to the Nazis"-a common slander against Soros by conspiracy theorists".
Brill's ads, of which there are at least three, were filmed in Jackson and Laramie, Wyo.
It's not unusual for siblings to disagree with each other.
It begins with a woman "Grace, rural physician", saying, "Paul Gosar the congressman isn't doing anything to support rural America".
Six of 10 siblings of an Arizona Republican running for reelection have thrown their weight behind his Democratic challenger in a new series of harsh ads speaking out against their brother. The six siblings are not introduced as Gosar's family members initially but are painted as just independent people.
Paul, an outspoken Donald Trump fan, won his district with 71 percent of the vote in 2016.