Facebook rolls out video-on-demand service ‘Watch’ globally

Facebook Rolls Out Video Platform Watch Internationally

Facebook Watch to be available worldwide: Here is everything to know

Watch sounds a lot like YouTube.

"We designed the product not just in a mindless consumption but in order to get people engaged", said Fidji Simo, Facebook's vice president for video.

Facebook's Watch is now available worldwide.

Additionally, the company is rolling out its Ad Breaks service, which is created to allow companies to monetize their content, in a number of markets.

"We launched Watch in the USA a year ago to give people a place on Facebook to find shows and video creators they love and to start conversations with friends, other fans, and even creators themselves".

Facebook has launched its latest bid to topple YouTube by expanding its online video service to all of its 2.2bn users. Apparently more than 50 million people have watched videos on Watch for at least a minute and the total time taken to watch videos on the platform has increased by 14 times since the start of 2018.

In a statement, Facebook has said that it plans to support content creators and publishers by giving them a platform on a global scale.

Pages within the designated countries that have 10,000 or more followers and have been able to generate 30,000 one-minute video views in total over the past two months will now be able to monetize their videos with the expanded release of Ad Breaks. It called Watch a "new platform for shows" in 2017. Another study also found out that Watch shows struggled to retain audience.

The in-stream ad unit runs up to 15-seconds long and includes both pre-roll and mid-roll formats, in addition to image ads displayed directly below the video, with publishers and creators earning a share of the ad revenue.

Facebook says they're working on making new tpes of video content including new ways to experience videos putting you at the centre. Over time you'll be able to find new video experiences in your Watch feed, like Watch Parties, Premieres, and videos focused on audience participation - like the new trivia game show, Confetti.

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