This means only the victor will be entitled to free meals for life.
The victor of the contest will win McDonald's food for life, equating to up to two meals per week for fifty years and a special gold-plated "McGold Card" phone case. In a campaign to increase the use of its mobile app, McDonald's has announced that every time one of its customers orders food using the app, they will be entered into a drawing to win a McGold Card. The prize is valued at $52,350, according to the contest website. By placing the order through the app, customers receive one entry into the contest. "You have a much better chance of winning a state lottery than picking something like this up". The card is actually a gold plated phone case that will be awarded to the competition's victor.
There will be only a single victor, which makes McDonald's looks "incredibly cheap and chintzy", Frankel said. However, 11 winners won the prize that was worth roughly $11,000 each.
Back in 2014, Taco Bell ran the Eleven Everlasting Dollars challenge, which gave customers a 1 in 2.4 billion chance of ever winning.
The fast-food giant launched its mobile app in 2015, then added mobile ordering and payment features a year ago.
Those who want to bypass the app can send an email entry to firstname.lastname@example.org with the subject as the date the email is sent, and the entrant's first and last name in the body of the email.
The campaign is meant to get more people to download and use its McDonald's mobile app.
Earn up to three game plays per day on qualifying purchases with your registered Starbucks Card or with your card in the Starbucks app - one purchase before 2 p.m. gets you one play and a purchase after 2 p.m.is two plays.
The victor of the 24-carat gold card will have the option of choosing a cash alternative worth around £780 to spend at the chain.