Papa John's stock soars after its founder John Schnatter stepped down as chairman of the company in the wake of reports he used the N-word during a conference call. Incredibly, the National Football League was ahead of the curve on this one, cutting ties with Papa John's back in February, months before Schnatter finally showed his ass - which will, done literally, get you booted from a Papa John's outlet, while, done figuratively, will get you booted from the boardroom.
It's unclear how quickly Schnatter's image will be scrubbed from all campaigns.
Schnatter is still on the board and is the company's largest shareholder - meaning he remains a key presence.
According to the Washington Post, the Nationals were the latest team to do so, releasing a statement on Friday saying they "do not condone discrimination of any kind", and have suspended their partnership with the pizza chain, adding that the team "remain [s] supportive of our local operators who have been fantastic partners for more than eleven years".
Papa John's has featured John Schnatter in logos and TV ads.
"They have to see this as an opportunity, not a challenge", Harvey said.
Keith Hollingsworth, a professor at Morehouse College's business department, said keeping Schnatter on marketing would be a signal to people that the company does not have a problem with his comments, or that it didn't think they were a big deal.
"Anytime you're dealing with humans, you have no fallback", he said.
As of Thursday afternoon, Schnatter's image remained all over Papa John's website.
During the call, he reportedly said "Colonel Sanders called blacks n--" and never faced backlash.
Papa John's plans to pull founder John Schnatter's image from marketing materials following reports he used a racial slur.
"Regardless of the context, I apologize", the statement said. The University of Louisville also said Wednesday that Schnatter resigned from its board of trustees, effective immediately. Since then, the fallout has been swift: Schnatter resigned from the school's board of trustees and as Papa John's chairman.
The Minnesota Twins have "indefinitely suspended" sales of Papa John's pizza from their activation at Target Field, according to a team spokesman.
The company told the publication it is still working out the exact timing and details as to how it plans to remove Schnatter, who has always been the face of the chain, from advertisements.
The university's president, Neeli Bendapudi, said she informed both Schnatter, 56, and Papa John's global of the unilateral decision to end their relationship. Schnatter subsequently issued a statement acknowledging the use of "inappropriate and hurtful" language.
Friedland, who is white, later repeated the word with human resources staff trying to address the original incident, Netflix said.