IHOP changes name back, says it faked IHOb for publicity

Is Di Giorno OK

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International House of Pancakes, known until last month by the acronym IHOP, seemingly rebranded itself last month to IHOb, or International House of Burgers.

Many on Twitter shared their excitement that IHOP was back to its original name, while others said they "got played".

IHOP may now be in the burger business, but it hasn't abandoned its pancakes and plans to offer a sweet deal for one day only.

Less than a month ago, IHOP revealed the flip flop to IHOb and instantly lit up social media.

On Monday, the chain announced it is returning to its original name, just weeks after a promotion created to incorporate burgers and rename the restaurants International House of Burgers.

The internet was not too pleased with the name change, and IHOb faced instant backlash. The giveaway is in celebration of its 60th birthday. "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".

IHOP even changed its Twitter bio to say, "if at first you don't pancake...pancake, pancake again".

IHOP's promotion appeared to work as far as people talking about the imagined change.

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