A new report suggests that Apple may have succeeded in attracting more subscribers to Apple Music than have signed up to Spotify - in the U.S., at least.
Music industry sources predicted back in February that Apple Music would overtake Spotify in United States subscribers this summer, and a major music distributor says that this has now happened.
Not only that, Apple Music seems to have a stronger growth rate in the U.S., which could mean even more users will sign up in the near future. This makes Apple the most popular on-demand streaming service in America by a hair. As more HomePods and iPhones are sold, more customers will become exposed to the tech giant's streaming service. In the first 24 hours of release, "Scorpion" streamed on Apple Music 170 million times and 130 million times on Spotify. According to DMN, the latter company has only 45 million paid subscribers worldwide, while the latter has 70 million. Tidal, Pandora, Sirius XM, and the aforementioned Spotify are among Apple Music's most notable rivals in the business, and if the rumor is to be believed, they are now technically trailing Apple as far as revenue goes. While we don't know exact figures yet, the report confirms Apple Music has indeed taken the lead.
Now that Apple Music has overtaken Spotify in terms of paid subscribers in the United States, what could be next for the music streaming service.
Their Apple Music streaming service, in particular, has skyrocketed over the past few months.