MoviePass officially has some competition.
MoviePass, a startup that was letting customers watch a movie a day at theaters for just $10 a month, announced in April that it's limiting new customers to four movies a month. "AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price..."
Although there is no carryover from week to week, AMC notes that all three movies can be seen on the same day (with a two-hour buffer between each show time) and that members can see individual movies they have previous seen. You can see movies in the format of your choice, so if you want to go see something in IMAX or RealD 3D, you can without any additional charges. Essentially, if you pay $20 per month, you can see up to three movies a week, plus other benefits which are meant to give Moviepass a run for their money.
Theatres is set to launch its rival to MoviePass on Tuesday, June 26, Deadline reports.
As any regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in advance, because your app needs to be within 100 yards of the theater to check in.
Helios and Matheson Analytics issued a warning about the company's ability to stay in business in a regulatory filing in April. This includes free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees, and a points reward system. Shares of Helios and Matheson Analytics, the parent company of MoviePass, plunged more than 29%.
MoviePass has caught wind of AMC's A-List program, which they caustically tweeted about earlier Wednesday morning. However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass.