Meanwhile, 26% of US adults aged 18-34 indicate they use Snapchat at least once per day, compared to 3% of those aged 35 and older. Also, Stories from friends went back to the original location, at the right side of the interface.
Snapchat was testing a new design in April that would move the user's "friends' stories" alongside the "celebrity content" in the "Discover" section again to ensure that the user's feed would not be dominated by the "celebrity content".
"We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors".
Along with seasonality, Snap CEO Evan Spiegel attributed the poor performance to Snapchat's recent redesign, which separated content from a user's friends and professional publishers.
After the awful downfall, when Snap Inc. shares fell to a record low of $11.22 on May 2, Snap has officially begun rolling back Snapchat's controversial redesign, wildly unpopular with the millennial generation, including celebrities. Although very popular among its predominantly young user base, it has stalled in its growth.
More than a million people signed a petition calling for the 2018 Snapchat update to be reversed, and it appears that the company has finally chose to act.
It wrote: 'We hear you, and appreciate that you took the time to let us know how you feel. However, since then his stance appears to have loosened.
Subsequently, Snap acknowledged that the "new Snapchat has felt uncomfortable for many", with the latest update being an attempt to address numerous requested changes.
On this same scale, millennials fell from a high of 30 down to a low of 8 and user satisfaction fell from 27 to a low of 12 in the last month. We'll have to wait and see!