Reddit user Heaney555 posted a picture of a locked cabinet filled with Go headsets at his local Best Buy.
The Oculus Go is a follow-up to the Oculus Rift, but unlike that device it does not require a connection to a computer. Amazon says that it "does not know when or if this item will be back in stock". Amazon is taking pre-orders for the Oculus Go, but has not revealed a shipping date. Earlier today, an image briefly appeared on a Facebook VR group page showing a sign "informing attendees that they can pick up their own Oculus Go unit at the registration desk later today".
Oculus had been keeping quiet about when, exactly, Go would go on sale, only saying that it expected to launch the standalone headset in early 2018.
Behind a glass case, the user saw both 32gb and 64gb versions of the device. The standalone VR headset has a starting price of $199 for the 32GB version and $249 for the 64GB version.
It's also wireless and features a "fast switch" LCD screen with a 2,560 x 1,440 resolution, along with a Qualcomm Snapdragon 821 processor.
The Oculus Go, which the company was billed by Facebook chief executive Mark Zuckerberg as "the easiest way to get into VR", was launched at Facebook's F8 in San Jose, California. There is also a companion app in the Play Store or app store (for iOS users) for downloading games and apps for the headset.
Facebook has invested heavily in virtual reality hardware, expecting that the technology could one day move from a niche interest to a widely used platform for gaming, communication and business applications.