Zuckerberg finally pipes up about Cambridge Analytica data harvesting scandal

Zuckerberg finally pipes up about Cambridge Analytica data harvesting scandal

Zuckerberg finally pipes up about Cambridge Analytica data harvesting scandal

Coincidence? We think not.

Zuckerberg said in a statement he has "been working to understand exactly what happened and how to make sure this doesn't happen again".

Earlier this week, Facebook said it had hired an independent auditor to audit both Aleksandr Kogan - the Russian-American researcher and lecturer at the University of Cambridge behind the personality prediction app that harvested Facebook user data - and Cambridge Analytica.

"Most importantly, apps like Kogan's could no longer ask for data about a person's friends unless their friends had also authorised the app", he said.

In his Facebook post, after telling how much he cares for everybody and how much serious Facebook is about what's happening, he listed some steps the company plans to take to ensure such incidents don't happen in future.

CEO Mark Zuckerberg, who responded to the crisis for the first time yesterday without offering an apology, insists Facebook tightened the permissions it gives to third parties in 2014, though Cambridge Analytica's data was used in the United States election and the Brexit vote, both in 2016.

Mr Zuckerberg, who said he was "uncomfortable" facing the press, admitted he had failed to get to grips with "adversaries" like the Russians meddling in the 2016 U.S. presidential race using fake Facebook accounts and campaign groups. "Second, we will reduce the data you give an app when you sign in - to only your name, profile photo, and email address".

Apps with suspicious activity will undergo similar audits as the one Cambridge Analytica will be subjected to and if a developer does not agree to the auditing process they will be banned from the platform.

Zuckerberg was humbled on US TV last night as he said sorry for the "major breach of trust". The most important change is that Facebook will now remove developer access to your data if you haven't used an app in three months.

In 2014, Facebook changed its policies to limit third-party apps access.

British advertising group ISBA on Wednesday threatened to pull out ads for big brands if investigations show user data has been misused, the Times reported, adding that ISBA will meet Facebook executives this week. In case the developer needs more data access, Facebook's approval will be mandatory. The co-founder also said Facebook still hasn't independently confirmed reports from news organisations over the weekend that kicked off the controversy.

He also used a Facebook post to explain what happened.

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