Cohen said that the new service, now being used by Google employees, will "frustrate and seduce" free users of YouTube, including exclusive videos, playlists and other offerings to appeal to listeners.
As far as YouTube's upcoming music service goes, it is expected to have contracts with every major music production company possible, including Sony Music Entertainment, Universal Music, Warner Music Group and a group of independent labels, called Merlin. To access the new feature, which is available on Chrome today and arriving on other browsers soon, Carr advised creators to visit youtube.com/webcam, or simply click "Go Live" from their channel headers to initiate a stream instantly.
"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers", Cohen said. Cohen said that with the new service, YouTube could earn more revenue apart from the company's usual earnings from advertising.
Mr. Cohen's words may not have been the best move in marketing the new music-streaming service YouTube will launch.
YouTube has changed its policies for videos that include content about firearms.
YouTube is increasing advertisements in between music videos. So, to convert users, Cohen shared YouTube's new strategy.
"If there is an important news event, we want to be delivering the right information", YouTube CEO Susan Wojcikci said at the time. "Everyone is drunk on the growth of subscription". "To keep firearm issues relevant, you have to be on mainstream platforms". Plus, numerous apps in our MP3 music downloaders list come with built-in ad blockers for YouTube. Just look at Spotify, the global streaming music leader.
Spike's Tactical maintains the company uses the YouTube channel for educational purposes and to demonstrate their products. The service provides 30 minutes of ad-free listening just for viewing a 30-second ad.
Cohen is trying to prove that YouTube is committed to making people pay for music and silence the "noise" about his company's purported harm to the recording industry.