Investments into the UAE data centres expand on Microsoft's presence in the region for more than 20 years.
Etisalat Digital, a business unit of Etisalat, is a Microsoft Cloud Solutions Provider, offering integrated connectivity with Microsoft ExpressRoute as well as private cloud services using Azure Stack. The expansion is the result of customer demand, showing Microsoft is following their money and further pushing to compete with Amazon and Google in the cloud wars. Microsoft is planning to bring Dynamics 365 to France in early 2019.
The centers will be located in Dubai and Abu Dhabi. Meanwhile, China's Alibaba has already established a data center in the U.A.E.
Speaking of Europe, Microsoft will also launch two new German cloud regions, though the company didn't disclose where in the country they'll be located.
Sayed Hashish, regional general manager for Microsoft Gulf, said the local datacentres were a logical next step given the enormous opportunity that the cloud presents in the region, as well as the company's growing cloud customer base. Besides other exciting news, we just announced to open a Swiss region with two data centers in the Cantons Geneva and Zurich.
The types of global companies that want to store data within their country while using cloud services tend to be heavily regulated companies like insurance providers, financial services firms, and healthcare companies, he explained.
By delivering Microsoft cloud from data centers in a given geography, Microsoft will continue to fulfill their data security and compliance needs to the companies. That movement is just getting going within the mature tech economies of the world, and probably will take some time to reach emerging tech economies, but we might see emerging economics adopt new technologies more quickly than their counterparts in the USA or Europe simply because they don't have any legacy baggage to overcome.
"If it's economically viable, I'll be happy to talk to you", Keane said when asked about possible Antarctica or Arctic data centers.