The five million-member NRA has partnerships with dozens of businesses, ranging from vehicle rentals to hotels, and even offers a branded credit card.
Many companies cited customer complaints in their vows to discontinue discount programs specific to members of the NRA. Enterprise Holdings, which owns and operates vehicle rental agencies Alamo, Enterprise and National, announced via tweets Friday from each brand's account that by March 26 it would sever its NRA member discount program.
The fallout over this week's shooting rampage at a Florida high school started to take its toll on National Rifle Association's roster of corporate partners on Friday as a half dozen companies severed marketing ties with the gun advocacy organisation. Chubb gave notice three months ago of its plan to stop participating in the insurance program, known as "NRA Carry Guard", a Chubb spokesman said.
The nation's largest privately-owned bank holding company and a major vehicle rental chain said Thursday they will stop promotions aimed at National Rifle Association members.
One of the first companies that said it would cut ties with the lobbying group was First National Bank of Omaha, which announced Thursday that it would not renew a co-branded Visa credit card with the NRA.
According to a Yahoo Finance report, other companies that are dropping their partnership with the NRA are First National Bank of Omaha, major vehicle rental firms Hertz, Avis, and TrueCar, hotel chains Best Western and Wyndham Hotels, and two moving companies under SIRVA.
But recent mass shootings, including the 2012 mass murder of elementary school children in Newtown, Connecticut, and the killing of 58 people in Las Vegas last fall, have not resulted in significant legislation.
Six major American companies have cut ties with the NRA.
"As usual, the opportunists wasted not one second to exploit tragedy for political gain", LaPierre said, echoing NRA spokesperson Dana Loesch who, in an earlier speech, said that the media "love [s] mass shootings".
Spitzer noted that it was not the first time big business has been pulled into the gun debate. Gunman Nikolas Cruz used an AR-15 semi-automatic rifle, which he legally purchased when he was 18.
With so many other companies listening to public outcry, it's not a long shot to think FedEx might follow suit.
According to a new poll this week by Quinnipiac University, 66% of Americans say they would support measures to make it harder to buy a gun.
The push is the latest effort by social activists to use social media to apply economic pressure to force change.
"They want to make us all less free", NRA chief executive Wayne LaPierre said when he took the microphone after Loesch.
President Donald Trump has aligned himself with the NRA, suggesting some teachers could be armed so that they could fire on any attacker.
BlackRock is largest holder of the three companies where the proposals have been filed: Dick's Sporting goods, with 8.4 percent; Sturm Ruger, with nearly 17 percent; and American Outdoor Brands, with 11.11 percent. Its fund clients invest in indexes that might contain companies like Ruger.