Google Buys UK-Based Phone Screen Speaker Startup

Cambridge-based Redux bought by Google

Google Acquires Redux, a Startup That Integrates Speakers into Smartphone Displays

The UK Based startup called Redux is involved in developing technology that would integrate the speakers directly into the phone.

Some lucky tech developer in Cambridge has achieved the cashing-out dream, with no less a cash bag than Google agreeing to buy the mad-sounding speaker technology created by Redux.

A spokesperson for Google refused to comment on the price of the acquisition or any further details.

The Redux panel speaker uses patented bending-wave technology to produce superb audio directly from a vibrating surface, without the need for a bulky enclosure.

Hopefully, it won't be too long until Google integrates this technology into their system, because we'll be able to have even thinner devices with bigger batteries. Google might also use the acquisition to improve its future handsets' haptic feedback.

Redux was founded in 2013 and is focused on turning mobile screens into speakers using vibration.

According to regulatory filings, the transaction, as a part of which Google's United Kingdom subsidiary bought all the shares of Redux holding company NVF Tech Ltd., was completed in December previous year. This kind of imitates the sensation that makes it feel like users are actually pushing buttons or adjusting sliders on a device's display. It had raised $5 million in Series B funding from Arie Capital on March 22nd, 2017. Needless to say, the tech that helps integrate smartphone speakers within the display will be invaluable for Google or any other smartphone manufacturers. It's not clear when the purchase was made, or for how much the company was bought, but the acquisition happened in August past year according to Crunchbase. At the CES consumer electronics conference in Las Vegas this week, Google is heavily promoting its voice-controlled speakers that compete with Amazon.com Inc.'s Echo device.

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