"To inspire people that are bullied, well, just give them a voice that they might not have to speak out about it and how it's not right to bully", Keaton told Today. More disturbing is the fact that White's social media is littered with racist posts and memes featuring phrases like "Keep Calm and be White Pride" and "Aryan Pride".
The video had more than 18 million views by Sunday and prompted an outpouring of support from celebrities including actor Chris Evans, Tennessee Titans tight end Delanie Walker, University of Tennessee wide receiver Tyler Byrd, retired race auto driver Dale Earnhardt Jr. and singers Snoop Dog and Katy Perry.
Internet sleuths found photographs on Kimberly Jones's Facebook page showing her and her son posing with the Confederate flag and she also faced criticism after GoFundMe accounts appeared, which allowed for people moved by the video to donate money.
A backlash came swiftly.
"The only two photos - the only two photos on the my entire planet that I am anywhere near a Confederate flag. I've said I spent most of my life being bullied and judged because I wasn't racist". Most recently, the Tennessee boy's estranged father, Shawn White, has reportedly been revealed as a convicted felon with ties to white supremacy.
The video was filmed by his mother, Kimberly Jones, and she is now getting attention for the wrong reasons. He's reportedly scheduled to get out next year. He was arrested again in October 2013 for aggravated assault, reckless endangerment, driving with a suspended license and evading arrest.
Kimberly Jones Keaton’s mom thought she was being “funny” and “ironic” with her Confederate flag. FACEBOOK
But things changed very quickly once an old Facebook video by Keaton's mother surfaced. "I feel like anybody who wants to take the time to ask anybody who I am or even troll through some other pictures, I mean I feel like we're not racist", Kimberly said in the separate interview. Yesterday, the world loved us.
Kimberly Jones said "anybody who wants to take the time to ask anybody who I am" would realize she is not bigoted, adding: "We're not racist". "It was unbelievable to get to know him and realize that we have a lot in common".
Since controversy began clouding the heartwarming story, Jones has deleted the video of Keaton and has turned all her social media accounts to private. "I'm poor not rich" and "what happened to us whites sticking together".
But Kimberly Jones' explanation didn't see too well with people, and celebrities were rethinking how to maintain their support, at least for a child and his anti-bullying message.
Keaton's mom, however, denied any racist intent behind the post with photos of her and son Keaton with a Confederate flag.
According to Newsweek, Lam has made a decision to go ahead and donate $25,000 of the almost $56,000 raised to a college fund for Keaton.