Amazon Prime Video arrives on Apple TV

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He stated that selling Apple TV would confuse users, who will buy it "thinking they can watch Prime Video and then they're going to be disappointed".

If we look in the past, at WWDC, Apple originally promised support for Amazon Prime Video on Apple TV, hyping that the app would be available by the end of the year.

The video service originally launched in 2006, competing in the crowding streaming video market with other global services like Netflix and YouTube TV, as well as localised services like Stan and Foxtel Now in Australia. Google isn't happy that Amazon isn't listing Nest (a Google/Alphabet owned company) devices on its United States storefront, and had earlier dropped access for Amazon's Echo Show platform before announcing this week that it would remove access for Fire TV owners as well.

Prime Video is available for the new Apple TV 4K and "previous generations of Apple TV", although it seems likely that it's only also available for the fourth-generation model, since that's the only other one with an App Store.

Until now, Prime Video could be streamed to Apple TVs through Apple's AirPlay feature, but that experience was more kludgy than a native app on the set-top.

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9to5Mac reports that the Amazon Prime Video app does not show up in Apple TV Search at present, but it is expected to do so when the rollout is completed. Currently, Apple's original content consists of shows like Carpool Karaoke and the inane reality TV competition Planet of the Apps, which pales in comparison to the kind of award-winning programming Netflix and Amazon have been developing such as Stranger Things and Transparent. The app arrives on Apple TV in time for the new season of "The Grand Tour", which launches on December 8.

Amazon Prime Video is a free download, but requires an Amazon Prime subscription.

In a statement Tuesday, Google said: 'Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV'. Therefore the retail giant did not want to disappoint customers by selling a product that doesn't support Amazon's key service. "We hope we can reach an agreement to resolve these issues soon".

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