Physical retail 'still relevant' on Black Friday

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Black Friday and Thanksgiving online sales in the United States rose to record highs, while brick-and-mortar store traffic fell slightly, heralding divergent trends in retail industry in the year-end shopping season, according to retail analytics firms on Sunday. The Amazon.com Inc founder's fortune is up $2.4 billion to $100.3 billion, as the online retailer's shares jumped more than 2 percent on optimism for Black Friday sales.

Shares of retailers such as Macy's Inc and Wal-Mart were up on Monday following a promising start to the holiday season and ahead of what is expected to be the largest USA online shopping day in history.

According to Adobe, as reported by Reuters, TVs, laptops, toys and the PlayStation 4 were the top sellers during the us sales. Last-minute mobile improvements and mobile-specific deals may boost conversion and avoid lost sales to competitors, as once consumers leave a mobile site or app, there is no guarantee they will come back or go to the corresponding brick-and-mortar location. There was little evidence of the delirious shopper frenzy customary of Black Fridays from past years.

Meanwhile, the analytics firm Shopertrak reported that foot traffic to physical retail stores was down 1.6% for Thanksgiving and Black Friday, and down just 1% for Black Friday itself.

Brian Field, ShopperTrak's senior director, said that there had been an important amount of debate surrounding the shifting importance of brick-and-mortar retail. The National Retail Federation, which had foretold strong holiday sales helped by improving consumer faith, said on Friday that fair weather across much of the nation had also helped attract customers into stores.

Footfall figures from Black Friday are in and the results are mixed, with some analysts saying the sales event boosted footfall while others said it didn't.

US consumer confidence has been strengthening over this past year, due to a labor market that is churning out jobs, rising home prices and stock markets that are hovering at record highs.

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