Bargain hunters rushed to local stores on Black Friday to bag deals on a laundry list of must-haves, some waking before dawn to beat crowds of shoppers. While hunting for deals on those items on Thanksgiving Day and Black Friday remains popular, 43 percent of those planning to shop this holiday weekend said they expected to shop Saturday, 21 percent on Sunday and 48 percent on Cyber Monday.
Debra Purdon, who lives in Maysville, said she has shopped during Black Friday for several years, as well.
When it comes to Black Friday shopping, Gina Detlor and Sarah Benson are purists.
As the holiday shopping season officially kicked off, retailers are counting on a lift from a better economy.
Five shoppers pitched their tents outside the Best Buy in Wauwatosa Wednesday afternoon.
"In past years, it's been long, long lines", said Shelton, who wore a black T-shirt emblazoned with the words "Up All Night to Get Lucky #blackfriday". And Thanksgiving Day deals are more and more prevalent. More shoppers got out of their cars to join them just before the front doors opened at 6 p.m.
"Everybody likes Black Friday". Samantha had wanted an iPhone 8 Plus for her 16th birthday in September, and her mother knew that they'd likely be on sale during the holidays.
The shift to online shopping has been a steady trend for two decades, but the impact on malls and other physical stores has been particularly brutal this year.
Shoppers are expected to spend $107.4 billion online this holiday season, which would represent an increase of almost 14% over a year ago, according to Adobe.
Speaking to the BBC previous year, MoneySavingExpert's deals editor Gary Caffell suggested keeping shopping sites open on more than one device, which might also help you keep your place in the online queues. Non-store sales, which include online sales and those from kiosks, are expected to rise as much as 15 percent, to about $140 billion.
"It's going really good".
"It's a tradition. We come here every year", she said, adding that she'd eaten turkey at noon.