Deal Diva: Get ready for Black Friday deals

Elliot Volkman		@thejournalizer

Elliot Volkman @thejournalizer

Amazon announced that, from today, the award-winning speaker has dropped to its lowest ever price for Black Friday at £69.99 - making it one of the best early deals so far.

"Historically, [Amazon has] aggressively price-matched many of Walmart, Target and Best Buy's best deals, so I would look at what those stores are offering and predict that Amazon will match those", says Rebecca Lehmann of the deals website Brad's Deals.

Whatever you've been eyeing for the past year, a little preparation (and self-control) can make sure you get the best deals and avoid feeling cheated or shortchanged. We've got pages for PS4 Black Friday deals, Xbox Black Friday offers, Nintendo Black Friday bundles and PC gaming Black Friday discounts, among others.

Since Black Friday comes so near the beginning of December, it's hard to separate it from the Christmas season in general, and this weekend of deals essentially gets the holiday shopping season started.

With Black Friday fast approaching, SaleCycle has surveyed retailers in the United States and United Kingdom to find out their views on Black Friday, and its importance for retailers.

Most of the major electronics and tech stores in the United Kingdom are taking to early deals in the hopes that they can attract customers before the frenzy of the day itself begins.

"Black Friday is a moment that consumers buy products for themselves and Christmas is a time to buy gifts for others". On Wednesday we told you about the three best early Black Friday sales you can shop right now.

Visit the Black Friday Deals Tracker for today's best Black Friday 2017 deals. Last year, numerous best deals sold out within minutes and others within hours, so be quick if you see what you're looking for because it might not be there for long. Black Friday has evolved from an in-store only event to one of the biggest online shopping events.

The music streaming service usually costs £7.99 for Amazon Prime members and £9.99 for non Prime users. To get the scoop on the best Black Friday 2017 deals advertised in this year's Black Friday ads, refer to our top 10 deals charts below.

We recommend keeping tabs on the price of anything you know you'll be looking for in the Black Friday sales in the weeks leading up to the event to make sure you're getting a genuinely good deal on the day.

These prices are all fantastic, with discounts of as much as $900 off retail.

And while you can check customer reviews on many sites, it's also worth reading reviews from experts to see if a product is actually worth the investment.

57 per cent of all deals purchased between 12am - 4.30am being video games consoles, games and tablets.

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