The series, as yet untitled, will follow the lives of the morning show hosts there to wake America up each day, and the "unique challenges faced by the women (and men) who carry out this daily televised ritual". Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV - which was previously in development at Lifetime as a TV movie - will provide additional background for the show, which is based on an original concept by Ellenberg.
The series does not have a title or any finished scripts yet, but Apple has already placed a two-season straight-to-series order that will encompass 20 episodes after a bidding war between multiple outlets, per The Hollywood Reporter. (A second installment is in the works.) The series also reunites the duo after Witherspoon's guest star turn as Aniston's sister on Friends.
Stetler will serve as the show's consultant and House of Cards writer Jay Carson will executive produce as well as pen the series.
The show will be executive produced by Ms. Aniston and her Echo Films production company, along with Ms. Witherspoon and her Hello Sunshine company.
Since leaving his position as head of drama at HBO, Ellenberg has focused on development and has teamed with Bron Studios to launch Media Res.
While Witherspoon just starred in Big Little Lies, the show marks Aniston's first regular TV role since Friends concluded in 2004.
Neither show has a premiere date, and it's yet to be seen how Apple's original programming will be available for customers to stream.
The company has now signed up Steven Spielberg and two award-winning actresses for its foray into television programming.
Both actresses were nominated for an Emmy in the Outstanding Lead Actress in a Limited Series or Movie category, which Kidman took home.