Amazon shops to open inside some Kohl's stores

Amazon just took a major step toward improving the accessibility of Alexa the voice-based assistant found in Echo by integrating its AI capabilities in the browser

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Rather than Kohl's employees, the spaces will be staffed with Amazon sales associates with knowledge of the smart home products, many of which are powered by Alexa.

USA department store operator Kohl's Corp said on Wednesday it would sell Amazon.com Inc devices at 10 stores in Los Angeles and Chicago starting in October.

In a rather different approach, Kohl's have agreed a deal with Amazon that will see the e-commerce giant's products being sold in its department stores, with Amazon set to open 10 of its own 1,000 sq ft shops within Kohl's branches. Kohl's did not identify which of its stores would contain the new sections.

"We're focused on delivering convenience and value as we continue to invest in best-in-class interconnected experiences for our customers", said Home Depot Online President and Chief Marketing Officer Kevin Hofmann.

"Kohl's and Amazon share a customer obsession", Gass added in a statement. Shoppers also can book in-home appointments with Amazon experts who can help install smart home products.

They'll open in October to be ready in time for holiday shopping.

Customers will be able to schedule an in-home consultation with Amazon professionals, similar to Best Buy's popular Geek Squad service, including device layout and installation. Kohl's, Macy's and Dillard's all reported a drop in a key sales figure last month for their latest quarters. Amazon announced in June that they would take over Whole Foods. Shares were above 5 percent early morning.

The move is part of Amazon's bid to occupy space offline as well.

This Amazon Echo deal includes both black and white models, so depending on your home decor, you do have a choice.

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