Fitbit goes after Apple with new health smartwatch

Fitbit just unveiled three new products — including its first pair of wireless headphones

Meet Ionic, Fitbit's First Smartwatch and Last Chance to Beat Apple

Standard fitness stats include the tracking of steps, heart rate (using Fitbit's PurePulse technology), distance, calories burned, floors climbed, active minutes, hourly activity, stationary time, and sleep (recording time spent in light, deep and REM sleep stages). At the same time, it's thin enough to fit under a shirt cuff and has a battery life of more than four days with Global Positioning System usage, triple the life of Apple Watch.

There's also a special edition/designer Adidas model of Ionic, though its price has yet to be released. Fitbit also announced its own Bluetooth headphones the Fitbit Flyer, which cost £109.99 or $129.95. While the company says it won't do a lot with this information at launch, one of its goals is to eventually allow users to track common breathing disorders like sleep apnea - a common theme with Ionic is that future software updates will allow the wearable do much more in the weeks and months to come. In addition to the Fitbit Ionic, you'll also find the most popular Fitbits: Alta HR, Blaze, and Charge 2. The unibody watchcase manufactured using the nano-molding technology also acts as the Bluetooth and Global Positioning System antenna.

Together, these two features - Fitbit Pay and dedicated music support - will, according to Fitbit, will allow users to leave their smartphones at home when they go for a workout. The Ionic, meanwhile, employs Fitbit's new proprietary OS and App Gallery app store, enabling consumers to download apps to the watch without requiring an accompanying smartphone app.

Like the Apple Watch with Apple Pay, Fitbit Iconic can also replace your wallet with support for contactless payments. Fitbit is building upon the Pebble platform to provide developer tools such as fast development on an open platform using JavaScript and Scalable Vector Graphics (SVG).

Fitbit has released what seems to be its most important product of the upcoming holiday shopping season: a smart watch it calls "Ionic".

The Fitbit Ionic may be a smartwatch but it's clearly designed as a fitness device, which should make it an attractive upgrade to millions of Fitbit fitness band wearers.

If you are itching to get your hands on Fitbit's first smartwatch, you can pre-order on the company's website.

You'll immediately receive an alert from the Fitbit app when your transaction is approved.

Fitbit is making Fitbit Studio, its software developer kit, available beginning in September 2017 so that developers can build apps for the Fitbit App Gallery.

A new Fitbit Coach service powered by Fitstar lets you get personal training on your wrist with step-by-step visual instructions for a variety of workouts. The FitBit Ionic will still remain a fitness device at its core, with its smartwatch abilities serving as a complementing feature set for an already capable device. Visa Token Service provides a safer and more secure way to pay, addressing this concern for Fitbit Ionic users. Coming to the pricing, the Fitbit Ionic costs $300 and is now available for presale on

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