Facebook Announces Watch, A New Section Dedicated For Episodic Video Content

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Many are pointing to the new Watch as being Facebook's answer to YouTube TV, although Facebook says they are capitalizing on their own success with making video available on their platform.

At launch, the platform will offer such shows as Nas Daily, which will feature a creator making daily videos with fans. Shows are made up of episodes - live or recorded - that follow a consistent theme or storyline. It does not want it to be a part of the video feed that is made up of videos that are shared by users' friends and related content that comes with it. Watch will not be in the videos tab that was added a year ago to Facebook.

Facebook says the Watch tab will feature content created to "engage fans and community", including videos from popular vloggers and online personalities.

Facebook is now going to make it easier for users to catch up on their favourite shows.

Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube. Facebook has a new home for the original video content produced exclusively for it by partners, who will earn 55% of ad break revenue while Facebook keeps 45%.

Daniel Danker, a product director for video at Facebook, said the most successful shows will be the ones that get people interacting with each other.

But he added that watching shows on a screen need not be a passive experience. One of the functions of Watch is to attempt to create a structure for Facebook videos.

Watch will replace the Videos tab within the Facebook mobile app, which launched previous year.

Similar to Facebook's Newsfeed, the Facebook Watch will also display a personalized feed for the shows that are trending among friends or those that have a high number of reactions. A category called "What Friends Are Watching" is pretty much self explanatory. Facebook has also reportedly signed a deal with Major League Baseball to broadcast one live game per week. Also, the company has been rumoured to launch TV-like shows for past many months. For example, Returning the Favor is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them.

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