This added functionality is certainly cool, but having it within the Amazon Shopping app is slightly odd. This week, Android phone owners can finally get a glimpse of the "most skilled" artificial intelligence-powered assistant right through the Amazon app.
Amazon did not immediately respond to PCMag's request for comment, but confirmed to TechCrunch that the feature is rolling out now.
That may not be a user's primary demand inside of a shopping app, but this is likely just a way for Amazon to display Alexa's capabilities and engage customers to use it more.
Whether you're asking how many cups there are in an ounce, or the capital city of some far flung country, Amazon's Alexa voice assistant, as found in its Echo speakers and Fire tablets, is surprisingly adept at reciting the information you need. Alexa will be added to the app this week with a software update. Hence, the Android version of Alexa is very limited.
With the integration, voice commands become a possibility from within the app.
GraphIQ pulled back its service offerings and announced in June that it would no longer support publishers, presumably to refocus its efforts on Amazon-related ventures.
Users will be able to take full advantage of Alexa integration on their Android handsets. It brought Alexa to a wider audience by integrating the assistant into its main shopping app.