(BBY) should be even more terrified of Amazon.com Inc. The people are actual Amazon employees-not contractors-who also have the appropriate certifications where required by local laws and regulations.
On Monday morning, Recode reported that Amazon was quietly building out its own competitor to Best Buy's Geek Squad gadget fix and installation service. Smart-home gadgets make up one of the fastest-growing segments of the consumer electronics industry, but they can be hard to set up and integrate with each other, Recode reported.
The services are only available in select markets of Seattle, Portland, San Francisco, San Diego, Los Angeles, San Jose and Orange County, CA as of now, but will roll out to other soon.
Look out, Geek Squad - Amazon wants your turf.
Amazon really wants you to buy smart home products.
Amazon's mission to become the only company in the United States continues unabated as Recode reports that the online retailer is beginning to roll out its own in-home installation and fix service to compete with Geek Squad. According to Recode, the ecommerce giant is looking to hire in-house field technicians in cities like Tampa, Miami, Orlando, Houston, Dallas, Las Vegas, and Hoboken, New Jersey. Of course, the consultants will help put together an Amazon shopping list and help schedule one of their on-site technicians if they're available where you live.
Being able to control your smart home with Alexa is one of the device's key use cases, but one that can be confusing for less tech-savvy users due to the setup and configuration still required. According to Best Buy's annual report, its services business is comprised of consultation, design, delivery, installation, set-up, protection plans, repair, technical support and educational classes. That leaves Apple's HomeKit as the odd man out, at least for now. The new offers began after the company saw a higher than average return rate for smart-home electronics and started the service in an attempt to lower those rates, according to Recode's Jason Del Ray.