Now no shopping holiday is safe from retailers' attempts to stretch sales - not even wholly invented ones like Amazon's "Prime Day".
Early deals so far have included a discount for Prime members who haven't yet tried Amazon's music streaming service, and up to 40% off of a Kindle Unlimited membership - which offers access to more than a million book titles that can be read on any smart device.
Amazon also announced that shoppers ordering with their voice and Alexa can get a jump-start on Prime Day itself, as select Prime Day deals will appear two hours earlier on those devices than they will online.
Regular shopping hours this year for Prime Day are from July 10th at 6pm PST (9pm EST) going to July 11th Midnight PST (July 12, 3am EST). As usual, these deals will be available only to Amazon Prime members, who pay $99 a year in the USA for unlimited two-day shipping and other perks.
Launched in 2015, Prime Day is a sitewide sales event on Amazon for Prime members only.
The company is also offering a $10 credit for any orders purchased before July 10. Amazon remains mum on most of its upcoming 2017 Prime Day deals, but it's safe to expect the same confusing mix of the good, the bad, and the huh?
Want to see what kind of deals you should be looking out for?
Save $50 on Bose Soundlink Bluetooth speaker III - say, "Alexa, order Bose Soundlink three". There will be Echo-exclusive offers on Prime Day, too; these deals will only be available by making orders via Alexa.
Save $20 on Philips Hue Lightstrip Plus 2 Generation - works with Alexa - say, "Alexa, order Philips Lightstrip Plus".
Save 30% on Squatty Potty.
You don't need to wait until Labor Day to host the next big sale for your business. Eastern Time on July 10.
For instance, say "Alexa, order Haribo Gummi Bears". To find out what voice shopping deals are available right now, head to this page.
The third annual Prime Day will offer hundreds of thousands of deals exclusively for Prime members around the world.
Try using an Alexa device to find your products.
However, the results yesterday showing it will be doing it again, said Greg Greeley, Amazon Prime vice president.